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Privacy Statement
 
Last Updated: February 1, 2007
 

GPSPlanet reserves the right to change or modify this Privacy Statement at any time by posting such change or modification on this page.

GPSPlanet is committed to protecting the privacy of your personal information.  We respect the sensitive nature of this information and your right to know the categories of personal information we collect, how we secure, use and distribute that information, and finally, your rights to limit the use of that information.
 

This Online Privacy Policy is incorporated into the Terms of Use of GPSPlanet’s web site, GPSPlanet.com.  Our services are not directed to children under the age of 13 and we do not solicit information from minors.
 
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Information we collect about you

We collect information about you when you visit us at GPSPlanet.com. 
When you place a reservation online with us, in order to process the rental reservation we collect some or all of the following personal information about you:
Name, Telephone number, Mailing Address, Credit card information, Email address, Preferred GPS type, Dates of Rental, Destination and Personal Preferences.

When you visit us online, regardless of whether you rent a GPS unit from us or not, we collect the address of your Internet Protocol (“IP”) and the pages you visit on our web site.  Your IP address identifies your Internet Services provider, browser software and operating system types, click-stream patterns, and dates and times that you access our site but it does not identify you as an individual.  This information is used internally by us to improve your experience on our web.  We can use IP addresses to protect our services, sites, users or others when someone violates the Terms of Use of GPSPlanet .com.
 
We also use “cookies” to collect and store information.  A “cookie” is a file that contains data that a web site server stores on your computer’s hard drive.  Certain basic information such as a session id number and some other basic information about your visit (for instance, which country you chose when you came to the site) is stored in the cookies.  This limited information allows us to recognize you when you return to our web site and move you through the reservation process quicker.  We do not store any personal or credit card information about you in these cookies.  You may avoid the use of cookies by electing to “turn off cookies” on your browser settings, however you will limit the efficiency cookies provides us and our ability to better serve you.
 
We use third party ad serving technology to serve ads that will link you to our web site.  This technology uses information about your visits to this site (not including your name, address, or other personal information) to serve our ads to you on third party web sites.  In the course of delivering our advertisements to you, a unique third party cookie may be placed or recognized on your browser.  You may occasionally get cookies from our business partners if you use the links on our web site to reach their respective web site.  We do not control these cookies.
 
We do not control the information collected by unrelated third party web sites that are linked to our web site, if any.  You should review their privacy policies prior to providing any personal information to them.


Secure Transactions

All requests and credit card confirmations sent to us from our web site go through our secure server to protect your information.  To verify that your browser is using the secure server, look for a small padlock icon on the lower part of your browser window.  If it is shown in the ‘locked’ position, your transaction is secure.  (Please note, the security features are only turned on for pages where you can view and submit your request or confirm your quote by providing your credit card number.)

Email Newsletter

We may use an ‘opt-out’ email newsletter.  This means you will be sent a confirmation email when your address is submitted to us.  If you respond to this message asking to be removed from our email newsletter list, we will not send you any more email newsletters.  You can unsubscribe from our email newsletter or modify the format in which you receive it at any time. 

About Your Email Address and Personal Information

GPSPlanet recognizes and appreciates the importance of responsible use of information collected on this site.  We will be asking from you the following information, depending on what specific service you require from us: name, telephone number, mailing address and e-mail address.  We will only use this information to contact you regarding any requests or bookings made with us and to process your request for booking, and we will not send you our email newsletter if you choose to opt-out of it.  Otherwise, you will not receive any unsolicited email from us.  In addition, we may selectively provide certain information to other companies or organizations that have products or services we think may interest you.  If you do not want to receive promotional materials regarding third party products or services, and you indicate this preference when you provide your personal information to us, we will honor your preference by not providing your information to such third parties.  If you have chosen to allow us to provide your information to others, you may use the privacy tools on the right to opt-out at anytime.  Please note that in order to process your request or booking, we may have to share your personal data with our suppliers.

If you have registered to be a member of our site and have logged into our site, your personal information will be retrieved whenever you send in a request or choose to edit your member information.  If you share your computer with others, please make sure you log out when you are done using our site to avoid inadvertently giving others access to your account.


Affiliates

If you have communicated with one of our affiliates with respect to your request or booking, you will have been informed that those services are provided by us and you agree and recognize that personal data which you will have provided to our affiliates will be used by us in accordance with the terms of this Privacy Policy

What measures do we take to protect your information?

GPSPlanet has taken commercially reasonable technical and managerial measures to maintain data integrity and protect against loss and the unauthorized access, destruction, use or disclosure of your personal information.  Technical measures include encryption in the transmission and storage of data, password access and the storage of data on secure servers or computers.  Managerial measures include internal organizational measures that restrict access to data only to those whom we designate and for authorized purposes only.  Despite these measures, you should be advised that even the most reasonable technical and managerial measures may sometimes fail.

How is the information used and distributed?


1.  Non-Marketing Purposes:
The information we collect is used by us to: Process the rental transaction; Improve our services to you; Develop programs for you; Enforce the rental agreement; Comply with law enforcement agencies.
We use and distribute this information to employees to process, secure and confirm your GPS unit rental reservation, to monitor and improve your experience on our web site, and to develop programs based on your rental profile and preferences.  We may also use this information from time to time to conduct telephone or e-mail surveys after the transaction to gauge your satisfaction with our service.  To the extent necessary, we may share this information with third parties to process frequent renter reward programs, to insurance companies to file claims, and to third parties for billing purposes or to enforce collection efforts against you, to detect fraud, prevent fraud and/or to comply with law enforcement agencies.
 
We use email to communicate with you regarding reservations or transactions performed on our web site, as well as to provide you with relevant information about our company.  We provide a means to opt-out or unsubscribe from emails that we send.  All email communication is designed for compliance with applicable laws. 
In the event we are sold, merged or transferred to a non-affiliated third party, our customer list, including your individual personal information, may be included in the business assets transferred. 

2.  Marketing Purposes:
We may also use and share this information with our affiliates in the U.S.  for marketing purposes to develop (i) programs that will enhance your online experience and your rental experience, (ii) services that make travel more efficient, and (iii) promotions that we offer our customers from time to time, including free rental day offers, discounts, and notices about special events and travel destinations that we believe will interest you.  We will not share your individual personal information with third parties for marketing purposes without your prior consent


2. Marketing Purposes:

We may also use and share this information with our affiliates in the U.S.  for marketing purposes to develop (i) programs that will enhance your online experience and your rental experience, (ii) services that make travel more efficient, and (iii) promotions that we offer our customers from time to time, including free rental day offers, discounts, and notices about special events and travel destinations that we believe will interest you.  We will not share your individual personal information with third parties for marketing purposes without your prior consent.

What choices do you have to limit the use and distribution of personal data?

By accessing this web site you are giving us your consent to collect, use, transmit and store the personal information you provide to us.  However, you have the option to limit the use and distribution of your personal information for Marketing Purposes as described above.  If you elect to “opt-out”, your personal information, including your email address, will not be used for Marketing Purposes by us, our subsidiaries, affiliates or franchisees.  After receipt of your opt-out, you will not receive further communications from us (except for communication via email or phone related to a specific rental transaction, and possibly, a follow-up customer satisfaction survey) and otherwise your individual personal information will not be used for Marketing Purposes as described above.  We will abide by the most recent opt-out received by us.  See the opt-out section below.
 
You also have the option to withhold certain personal information from us except the personal information we require in completing the rental transaction.
If you fail to provide us with the information we require to rent you a GPS unit, we will be unable to complete the transaction.

What access do you have to review and correct your personal data?


You have the right to verify and correct your personal information.  You can update and change your personal information by sending us an email at: info@GPSPlanet.com
How policy changes will be announced and implemented.
We will post material changes to our privacy policy here, along with the date of the last update posted at the top of the page, so you will always know what information we gather and how we use that information.


How you can contact GPSPlanet for complaints, questions and enforcement of the policy. 


You can contact us at info@GPSPlanet.com , if you have complaints or questions about this Privacy Policy.

How to opt-out.

You can stop us from using your personal information for marketing purposes by sending to us your name, address, telephone number and email address in writing, via US Mail to: opt-out, GPSPlanet Online Privacy, 1375 Broadway, 3rd Fl, New York, NY 10018, USA or Via Email to: info@GPSPlanet.com.  In addition, if you wish to opt-out of email communications from us, you may do so through an “unsubscribe” link included in the email.   Back to Home Page.


 
 
 
 
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